A company founded by Ethan Brown in 2009, called “Beyond Meat” has filed for IPO. The company is known for “Planting The Future of Protein with 100% plant-based products that take the animal out of the equation – without sacrificing taste or satisfaction”.
Remember some time ago, Techquery wrote about the technology of growing meat without animals. It is indeed a strange thing to believe. However, this technology is a present-day reality we must come to terms with.
Beyond Meat Inc. filed with an initial offering of $100M, which is believed to be a variable, as the price is expected to change quickly. Goldman Sachs Group Inc., JPMorgan Chase & Co., and Credit Suisse Group AG are leading the offering.
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Beyond Meat also announced that they have appointed Ned Segal, Twitter’s chief financial officer, and Kathy Waller, who has the same role at the Coca-Cola Company, to join its board.
Beyond Meat has strange Backers Like Microsoft Corp. founder Bill Gates, Tyson Foods, Leonardo DiCaprio, Caufield & Byers LLC.
Beyond Meat’s line of products include Beyond Burger, Beyond Sausage, Vegan Chicken. Beyond Burger is made to “look, cook and taste like traditional ground beef,” the company said in the filing with the U.S Securities and Exchange Commission.
Beyond Meat had earlier claimed that its products make the following contributions to the environment:
- 99% less water than an animal
- 93% less land than an animal
- 90% fewer greenhouse gas emissions
- 46% less energy consumption
However, it is not known if the above statistics are based on the modern day high-tech cattle rearing.
